eBay to focus on ‘User Experience’ in 2008
December 13th, 2007 by Annkur
Improving user experience is eBay’s priority in 2008. In the past one year eBay has made several improvements to its system like the new homepage design, faster search, detailed seller feedback etc. However the focus now is shifting towards improving the overall experience for millions of its users worldwide.
So how many times have you seen a product on eBay with a shipping tag more than the products price? It has been a very common technique by eBay sellers to start of ‘auctions / fixed price listings’ at a low cost and then over charge the buyers under other heads such as shipping, taxes, insurance etc. eBay has been collecting detailed seller ratings from its buyers since a year now. They now plan to use these statistics to improve the buyer experience on the site.
The company may use the data in more palpable ways in 2008, such asincorporating shipping fee complaints into search algorithms; sellerswith high shipping fees may not appear in the first page of searchresults. It also may include factors such as whether shipping wasprompt or the seller responds to questions.
“EBay needs to evolve the user experience to be more competitive and differentiated,” John Donahoe said in the company’s San Jose, Calif., headquarters. “We could start basing our search results or other policies on user feedback, or at least give the buyer a warning.”
Via Yahoo News
Tags: ebay ecommerce
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